Product Marketing Specialist

About the Role

We are looking for a creative Product Marketing Specialist to champion our product messaging and lead launch campaigns. You will work at the intersection of product development, sales, and marketing to translate technical features into compelling benefits.

This is a hands-on role for a storyteller who loves using data to drive campaigns.

Key Responsibilities

• Define product positioning, value propositions, and messaging frameworks for target audiences.
• Develop comprehensive go-to-market strategies and coordinate cross-functional product launches.
• Create high-quality marketing collateral, including product briefs, video demos, blog posts, and website copy.
• Conduct customer research, competitor analysis, and market assessments to inform the product roadmap.
• Train sales and customer support teams on product features, benefits, and competitive positioning.

Qualifications, Competency & Skills Required

• Degree in Marketing, Communications, or equivalent experience.
• 3+ years of experience in product marketing or growth marketing in a fast-paced B2B tech startup.
• Proven track record of designing and executing successful product launch campaigns.
• Outstanding copywriter with a strong portfolio of marketing copy.

What we can offer you

• Culture - We put our people first and prioritize the well-being of every team member. We've built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
• Learning - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
• Compensation - You'll receive an attractive salary, pension, health insurance, Employee Stock Options, annual bonus, plus other benefits.

What to expect in the hiring process

• A preliminary phone call with the recruiter
• An interview with the Hiring Manager
• An interview with a member of our Executive team